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Tuesday January 6, 2009
 

Undercover Wear Home Parties - Now, THIS is a Home Party, Girls and Boys!

If you've ever tried to get a sexy teddie in size 3X or a 6" spike-heeled strappy shoe in a size 14, you know it can be a frustrating experience. But not anymore, ladies and gentleman. Next time you start thinking about a sheer fuchsia baby doll top or Barbarella boots, you need to be thinking "Home Shopping Party!" That's right, Undercover Wear, an international fashion (ahem. . .) company headquartered in Tewksbury, MA, brings a whole new angle to the intimate apparel (and home party) shopping experience. It's guaranteed not to be just another Tupperware party!

GayOrlando was lucky enough to attend an Undercover Wear home party (another ENTIRE story, believe me) and to interview Cindy Sapp, a local Undercover Wear distributor. Cindy is an incredibly enthusiastic cheerleader for Undercover Wear and anxious to extend her business presence in the gay, lesbian, bisexual and transgendered community. Here's what she told us about her products, her parties, and her customers.

GO: Can you describe the Undercover Wear concept and product a bit?
Cindy Sapp: We cater to men and women through home parties. We have a goal to create a fun evening shopping experience for our guests. Our lingerie and clothing ranges from the ultraconservative to the risqué and much, much less. [She said with a wink. . .]

GO: What are some of your more, um. . . "interesting" products?
Cindy Sapp: Well, in addition to lingerie; robes, teddies, and bras, we've got boxers, pasties, G-strings, etc. We even have a "Wicked Whip" and "Kinky Kuffs" if you're interested. And, warming oils and lotions.

GO: So, you said you had large sizes. Do you really?
CS: Absolutely, we carry a wide range of sizes, from Small to 5X, and they don't cost extra either. We've got Tall sizes, too.

GO: Shoes?
CS: Virtually all of our styles (and they range from mild to wild!) come in sizes 5 - 14. There aren't too many people we can't fit.

GO: OK, Cindy, our audience primarily gay, lesbian, bisexual and transgendered. What's in this for them?
CS: First of all, we have a universal product. Second, we sell in the privacy of our host's home. We find that many people prefer to shop in the comfort of their home. The privacy of a home, brings a level of comfort that makes shopping with us even more enjoyable. We even have a special gay market line of products.

GO: Can you tell us a little about a typical party?
CS: We try to make our parties really fun. We can theme the party [and products] to fit our host. We have a Sensuality Test [Ed. note: That's a real icebreaker, I can assure you!] Our number one goal is for everyone to have fun, relax, and enjoy their night out. We do the test, we present our line to the guests, and then let them try on whatever they like. Some of our guests like to hold their own "mini fashion show" with each other. We're a "try-on" company, you know!

GO: Describe your typical customers. Why do they buy from you rather than from someplace else?
CS: No one is "typical" because of our wide range of available sizes and styles. I think our customers are loyal to our products because of our agents. We develop a personal relationship with our hosts and guests. We consult with them personally to help them make the selections that are right for them as an individual.

GO: What kinds of incentives do you offer for people to host an Undercover Wear party?
CS: We offer a great deal of free shopping for our hosts/hostesses. For an average show, with ten buying guests, our hosts receive $100 in merchandise for free, and an additional $100 worth for only $18. They can choose anything in our line. We try to pamper our hosts as much as possible; everyone deserves to be pampered once in a while.

GO: What do you like best about your job?
CS: I have as much fun working in this company as my guests and hosts do. The hosts for my parties are just fun people. I love the intimate nature of this business. [The fact] that I provide something to make them happy with themselves is satisfying in itself.

GO: Anything else?
CS: Give us the chance to help you have a fun night out, and we guarantee you'll come back again and again.

So, girls and boys, it's time to get up your nerve, call up your friends, and have a lingerie home party. I can vouch for the fun. But, that's another story.

Contact Cindy Sapp:
Phone: 352-315-9115
Email: thebloomerlady@aol.com

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